WHEN DID YOU LAUNCH YOUR LABEL AND WHAT INSPIRED YOU? We launched Ubbi about 4 years ago. Tom and I actually have been in business since 1999 with our Pearhead brand. When we first started neither of us had children, so it was pretty funny that our passion soon became developing keepsakes and gift products for new parents. It wasn’t until Tom had his daughter Skye 7 years ago that he realized firsthand as a father, the lack of a well-designed nappy bin that actually works and looks good. By becoming a parent, he immediately recognized the potential to make products that are better designed, which brought us to branch out of keepsakes into more functional products by launching the Ubbi brand. After the successful introduction of the Ubbi nappy bin, which is now an award-winning product available worldwide, innovative solutions to make parent’s life easier haven’t stopped pouring in and brought us to expand beyond the diapering category into toilet training, bath and feeding products.